Implications of cross-cultural communication in business : A study of Swedish small enterprise “ImseVimse” and its international distributors and retailers
In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze cross-cultural communication in business context based on qualitative case study of a small Swedish company...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-933 |