Brand Recognition for long term business growth in developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam
Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. For this paper, models and theories from previous resea...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-958 |