Who you are and what they think about you : how to measure brand identity and brand image of a small design company
The idea of this thesis originates from the stand point that the understanding of who you are, who you want to be and what impression you actually make, is the start of a successful reciprocal relationship. The thesis solves two tasks. First, it offers a methodology of measuring brand image and bran...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-974 |