A survey aiming to test the legitimacy of the marketing Product
Why the Product Life Cycle (PLC) model fails to explain in many cases the way products (goods)/services’ sales evolve, and what problems can occur by using the PLC as a tool for strategic decisions?
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2006
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-151 |