The interactive process of mass customization

Expressing the individual personality with the help of the products, people use, and the mass customization are getting closer to our daily life. As a result, more and more companies have begun to implement mass customization in different industries. Also, flexible production becomes a key factor to...

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Bibliographic Details
Main Authors: Wolfsteller, Corinna, Wang, Yichen
Format: Others
Language:English
Published: Högskolan i Halmstad, Centre for Technology, Innovation and Marketing Management (CTIM2) 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15538