Marketing mix in banking in the time of a global financial crisis.
Title:Marketing mix in banking in the time of global financial crisis. Purpose:The purpose of this study is to gain better understanding of banks‟ marketing mix in the time of a global financial crisis. Theoretical framework:The theoretical framework presents a review of selected theories of marketi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15737 |