Marketing mix in banking in the time of a global financial crisis.
Title:Marketing mix in banking in the time of global financial crisis. Purpose:The purpose of this study is to gain better understanding of banks‟ marketing mix in the time of a global financial crisis. Theoretical framework:The theoretical framework presents a review of selected theories of marketi...
Main Authors: | Kaczynska, Monika, Al Azzawi, Lena |
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Format: | Others |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15737 |
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