Sustainable Successful Brand : Case Study of Carlsberg Polska and Its Two Major Brands
With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approache...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1589 |