Implementation of Customer Relationship Management in the Cloud : The example of SMEs through a multiple case study analysis
Purpose: The aim of this thesis is to build a practical guide to get a clear understanding about the implementation process of Customer Relationship Management in the cloud within Small. It also describes the different concepts that are Customer Relationship Management, Cloud computing and CRM in th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15913 |