Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to...

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Bibliographic Details
Main Authors: Zanini, Brooke, Pehrson, Caroline
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1592