THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based...

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Bibliographic Details
Main Authors: Joly, Léo, Tous, Gabriel Juan
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2012
Subjects:
tourism marketing
core strategy
positioning
repositioning
communication mix
image
ski resort
Avoriaz
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18118

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18118

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