DISTRIBUTORS’ BRANDS
The purpose of this study was to investigate the consumers’ behaviours towards the distributors’ brands. The aim was to find out what were the most important criteria of the marketing mix for a consumer in his buying process that make him choose between a distributor’s brand and a leader’s brand. In...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2223 |