SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.
Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, Interna...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2013
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23365 |