SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.

Title                                 Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course                             Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, Interna...

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Bibliographic Details
Main Authors: Elg, Amanda, Engdahl, My
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23365