Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands

Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands

Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante Andersson Level: Master thesis, Independent project in business administration (30 credits),...

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Bibliographic Details
Main Authors: Stierna, Sofia, Lönnqvist, Louise
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2014
Subjects:
Brand
Brand Building
Brand Equity
Business-to-business
Business-to- consumer
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26028

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26028

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