Innehållsmarknadsföring på sociala medier : En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to includ...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26040 |