Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands
The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26117 |