Asian multinational Companies’ Co-Branding as Brand Strategies
Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. This study...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662 |