Imitation brand
China is regarded as a leading exporter of imitated goods to the world. In recent years, the product of imitation brand begins to emerge and become popular in the domestic market. However, what factors influence consumers’ buying behavior to the products of imitation brand? In this study, we explor...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2665 |