The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden
Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decid...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28591 |