Key Success Factors behind Mobile Games : A Business Model for the Chinese mobile game market
The research question is formulated as “what are the key success factors making a mobile game become a big success in China? ” to view the key success factors behind new launched mobile games and how company’s business model and marketing strategy that bring them into and help them succeed in the Ch...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29543 |