Frugal Innovation in Smaller Firms in the West : "How do smaller firms in theWest use Frugal Innovationwhich in its nature best suitedfor emerging markets, havingno subsidiaries in the localmarkets essential to developfrugal solutions for those emerging markets?"

Although researchers during the last 5 years have been doing a lot of study onemerging market innovations, and of which Frugal Innovation had its special place. They haveparticularly concentrated on this innovation type on how it re-emerged in the emergingcountries especially India and China and gav...

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Bibliographic Details
Main Authors: Adari, Praveen, Lakshmipathy, Ganesh
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-30787