A Literature Review of the Field of Social Media in Retail
The purpose of this study is to critically diagnose and review the current available knowledge of social media in retail. Particularly, this review concentrates on influences of social media in consumer behaviour within the online retail context. This study aims to identify gaps in the literature, a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33330 |