How the customer satisfaction in function of the Kano Model is used to have a better competitive advantage within the car industry?
This article has as objective, to show and analyzing how the customer satisfaction in function of the Kano Model is used to take a competitive advantage within the car industry. Some results show that the impact of the customer satisfaction surveys account for 8 to 10% of the turnover of the major E...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33445 |