Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads
Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. H...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33990 |