Potentialen i att nyttja Business Intelligence i marknadsföring på sociala medier
The social media development has made it harder for companies to understand their consumers. Companies are using Facebook and Instagram for their digital marketing strategies in greater extent today, but does all of them know what their campaigns on Facebook result in? Do they have knowledge about w...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34958 |