A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication

The purpose of this study is to investigate how Swedish IoT companies use online marketing strategies and online communication to reach out to their prospects and customers.

Bibliographic Details
Main Authors: Gulliksson, Peder, Riis, Jonathan
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34959