Customer Support Chat : A strategic tool for a company

The purpose of this dissertation is to investigate if a customer support live chat can be used as a strategic tool to increase customer satisfaction and build a stronger relationship. To gather our data, we have chosen to do qualitative interviews with Customer Support Managers at eight different e-...

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Bibliographic Details
Main Authors: Torstensson, Malin, Dannehall, Emmy
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-35069