American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's
Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-cul...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3676 |