Styr uppfattningen om dig själv : En studie i hur chefredaktörer för modemagasin arbetar med sina personliga varumäkesidentiteter
The theory chapter is based on a model about brand identity, “Brand Identity Prism” (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent....
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3679 |