Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil
In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37075 |