Is fat the new skinny? : A study on weight and perception of models in green marketing

Is fat the new skinny? : A study on weight and perception of models in green marketing

Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/compe...

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Bibliographic Details
Main Authors: Wagrelius, Oskar, Eriksson, Sara
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2018
Subjects:
Green marketing
brand positioning
brand personality traits
green products
attractiveness
sales
purchase propensity
warmth
competence
weight
model
thin
overweight
obesity
ecological
environmentally friendly
Grön marknadsföring
varumärke
positionering
varumärkespersonlighet
gröna produkter
attraktivitet
köpbenägenhet
konsumentbeteende
värme
kompetens
modell
vikt
övervikt
smal
ekologiskt
miljövänlig
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37102

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37102

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