Native advertising : from a consumer perspective
Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Halmstad
2018
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37160 |