WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding

With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z de...

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Bibliographic Details
Main Author: Jarl, Mathilda
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37441