Vad gör att inlägg på Instagram leder till försäljning? : En kvantitativ studie om Instagrams påverkan på konsumenter

Introduction: Companies’ interest in social media have been radically increased recently. Marketing is no longer the same as it has been before and today's society has left the traditional marketing behind. Society has contributed to the fact that companies have realized the need to possess and...

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Bibliographic Details
Main Authors: Pavlovic, Emilia, Mårtén, Ida
Format: Others
Language:Swedish
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40465