The unexplored power of buzz in the video game industry
Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. From real life examples,...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42316 |