Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention
Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327 |