Tillämpning av entreprenöriella metoder för artister i musikbranschen : En kvalitativ studie ur entreprenör- och varumärkesperspektiv i relation till musikindustrins digitala transformation
We have identified entrepreneurial methods and brand strategy as significant factors for growth in the music industry. The digital transformation is marked by innovation, knowledge orientation, networking and brand awareness. Authenticity, identity and distinctiveness are the primary factors for suc...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45094 |