French luxury companies: Challenge to design E-Commerce without affecting their brand image

French luxury companies: Challenge to design E-Commerce without affecting their brand image

Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis V...

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Bibliographic Details
Main Authors: LASSALLE, Paul, LEMAIRE, Clément
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2010
Subjects:
Marketing
luxury companies
french
e-commerce
brand image
E-merchandising
E-CRM
Louis Vuitton
Luxury market
French market
Website
Brand and Reputation
Economics and Business
Ekonomi och näringsliv
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5364

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5364

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