Customer-oriented product development : experiments involving users in service innovation

User involvement has, during recent years, become something of a mantra among product development managers. However, the existing literature has not much to say about how the individual user contributes to product innovation and whether her or his contribution is valuable.  The thesis attempts to fi...

Full description

Bibliographic Details
Main Author: Magnusson, Peter R.
Format: Doctoral Thesis
Language:English
Published: Handelshögskolan i Stockholm, Programmet Människa och Organisation (PMO) 2003
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-564
http://nbn-resolving.de/urn:isbn:91-7258-618-4