Retail pricing : an integrated economic and psychological approach
This dissertation is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. Empirical data on pricing by firms and buyers’ psychological reaction to pricing are analyzed in relation to the ideas set forth. The...
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| Format: | Doctoral Thesis |
| Language: | English |
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Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D)
1970
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-842 |