Concurrence, transition and evolution : perspectives of industrial marketing change processes
This is a dissertation (consisting of two volumes) dealing with industrial marketing change processes. The study explores a key theoretical and practical problem in industrial marketing; how to create major organizational marketing change in large and complex industrial companies. The study focuses...
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| Format: | Doctoral Thesis |
| Language: | English |
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Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D)
1996
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-875 http://nbn-resolving.de/urn:isbn:91-7258-409-2 |