The development road of a successful brand : a case study of Tencent QQ
The aim of this research project is to analyze why Tencent QQ developed so fast in China over nearly a decade, how they built the Tencent QQ brand so successfully, and how they maintained that success in China. Also discussed is the degree of influence which Tencent QQ has had in Sweden. Finally, su...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11618 |