Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™
Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the s...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11692 |