Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement

This multi methods research, which is combined both of quantitative and qualitative methods, is about Public Service Announcement (PSA). This study is aimed to find out if something changes in behavior of people and their attitude to social problem in Russia by an impact of PSA and to understand whe...

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Bibliographic Details
Main Author: Annikova, Elena
Format: Others
Language:English
Published: Högskolan i Gävle, Akademin för hälsa och arbetsliv 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12310