Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what...

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Bibliographic Details
Main Author: Smedley, Lisa
Format: Others
Language:English
Published: Högskolan i Gävle, Akademin för utbildning och ekonomi 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-13865