How to manage the bullwhip effect in the supply chain : A case study on Chinese Haier Group

This thesis intended to increase the understanding of bullwhip effect in electrical appliance industry in the Chinese market. In the supply chain management, the bullwhip effect is a phenomenon can never be ignored. The bullwhip effect has being defined as information distortion when orders move for...

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Bibliographic Details
Main Authors: Peng, Ronghe, Xiao, Yi
Format: Others
Language:English
Published: Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16288