Service Marketing Problems and Strategies: Evidence from Business Consultants in Emerging Markets
Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-18884 |