Role of Social Marketing in Social Enterprises : The Case of Gavle
Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society. Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. The data was collected through face-to-fac...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19036 |