Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets
This research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Institutionen för ekonomi
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-197 |