Cultivating the Cultural Brands : Gävle Teater and Gävle Konserthuset in Sweden
Abstract Purpose – The aim of this study is to gain a deeper understanding on how brand equity for non-profit entertainment-based service firms in the cultural sector can be cultivated. Design/approach/methodology – An existing model to cultivate brand equity in commercial service firms is utilised...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19928 |